Question 1

_____ occurs when consumers change information that conflicts with their feelings or beliefs.

Accepted Answer

A)  ​Stimulus generalization
B)  Selective distortion
C)  Cognitive dissonance
D)  ​Selective retentionE) B) and D)
F) A) and B)

Question 2

Linda usually does not spend much time selecting gifts while buying them.However,when buying a pen for her husband's birthday,she visited several stores and spent a lot of time selecting the pen.This scenario is an example of _____.

Accepted Answer

A)  ​product involvement
B)  situational involvement
C)  shopping involvement
D)  ​enduring involvementE) A) and B)
F) B) and D)

Question 3

People in a subculture do not share the characteristics of the broader culture.

Accepted Answer

A) True 
 B)False

Question 4

Perception is the process that creates changes in behavior through experience and practice.

Accepted Answer

A) True 
 B)False

Question 5

The _____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.

Accepted Answer

A)  ​socialization process
B)  consumer decision-making process
C)  family life cycle
D)  ​want-got gapE) A) and B)
F) A) and C) C

Question 6

After being influenced by frequent advertisements,Jeremy buys a new cell phone.However,he discovers that the new cell phone does not offer the features he expected.This scenario illustrates that the _____ of the purchase is less than Jeremy's expectations.

Accepted Answer

A)  ​perceived value
B)  actual value
C)  an evoked set
D)  ​a consumer setE) B) and C)
F) A) and D)

Question 7

Which of the following statements is true of the social class system in the U.S.?

Accepted Answer

A)  ​Interest in organized labor is one of the most common attributes among the working class.
B)  The working class spends more on vacation homes, jewelry, vacations and cruises.
C)  The majority of Americans today define themselves as upper class.
D)  ​Social class includes people belonging to the same age and gender.E) None of the above
F) A) and B)

Question 8

Unlike high-involvement products,low-involvement goods and services are generally associated with routine response behavior.

Accepted Answer

A) True 
 B)False

Question 9

Careers often create a _____ for single parents.

Accepted Answer

A)  ​poverty of time
B)  want-got gap
C)  cultural complexity
D)  ​traditional life cycleE) B) and D)
F) C) and D)

Question 10

In the context of information searches,explain a marketing-controlled information source.

Accepted Answer

Answers will vary.A marketing-controlled...

Question 11

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

Accepted Answer

A)  ​the consumer is knowledgeable and well informed about a potential purchase.
B)  the perceived risk of the product or service to be purchased increases.
C)  the consumer is confident of making a purchase decision with the information at hand.
D)  ​the product or service to be bought is a frequently purchased, low-cost item.E) A) and B)
F) A) and C)

Question 12

The process by which we select,organize,and interpret stimuli into a meaningful and coherent picture is called learning.

Accepted Answer

A) True 
 B)False

Question 13

Explain how cultural influences affect consumer decision making.

Accepted Answer

Answers will vary.Of all the factors that affect consumer decision making,cultural factors exert the broadest and deepest influence.Cultural values and influences are the ocean in which individuals swim,and yet most are completely unaware that it is there.What people eat,how they dress,what they think and feel,and what language they speak are all dimensions of culture.Culture encompasses all the things consumers do without conscious choice because their culture's values,customs,and rituals are ingrained in their daily habits.Human interaction creates values and prescribes acceptable behavior for each culture.By establishing common expectations,culture gives order to society.Sometimes these expectations are enacted into laws.For example,drivers in our culture must stop at a red light.Other times these expectations are taken for granted: grocery stores and hospitals are open twenty-four hours,whereas banks are open only during "bankers' hours," typically nine in the morning until five in the afternoon.REJ: Please see the section "Cultural Influences on Consumer Buying Decisions" for more information.

Question 14

Consumers try to reduce cognitive dissonance by justifying their purchase decision.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is an individual characteristic that influences a person's buying decisions?

Accepted Answer

A)  ​Gender
B)  Culture​
C)  Motivation
D)  ​LearningE) None of the above
F) A) and C)

Question 16

Ryan and Ben are best friends.Ryan regularly runs marathons and is a member of the Marathon Runners Club at his university.Ben also wants to join the club,but he is not a very strong runner.Ben decides to start running every day so that he can participate in marathons and become a member of the club.Given this information,the Marathon Runners Club can be categorized as a(n) _____.

Accepted Answer

A)  ​interest reference group
B)  primary reference group
C)  aspirational reference group
D)  ​nonaspirational reference groupE) A) and B)
F) A) and C)

Question 17

Discuss how personality affects consumer behavior.

Accepted Answer

Answers will vary.Each consumer has a un...

Question 18

Sam uses public transport to commute to work.However,he has always wanted to own a car and believes commuting by car will save time.This scenario exemplifies Sam's _____.

Accepted Answer

A)  ​selective retention
B)  cognitive dissonance
C)  value
D)  ​wantE) C) and D)
F) None of the above

Question 19

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and the artifacts,or products,of that behavior as they are transmitted from one generation to the next.

Accepted Answer

A)  ​Loyalty
B)  Culture
C)  Consumerism
D)  ​Perceived valueE) A) and B)
F) All of the above B

Question 20

Involvement is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Accepted Answer

A) True 
 B)False

Exam 6: Consumer Decision Making

_____ occurs when consumers change information that conflicts with their feelings or beliefs.

Correct Answer
verified

Linda usually does not spend much time selecting gifts while buying them.However,when buying a pen for her husband's birthday,she visited several stores and spent a lot of time selecting the pen.This scenario is an example of _____.

Correct Answer
verified

People in a subculture do not share the characteristics of the broader culture.

Correct Answer
verified

Perception is the process that creates changes in behavior through experience and practice.

Correct Answer
verified

The _____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.

Correct Answer
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C

After being influenced by frequent advertisements,Jeremy buys a new cell phone.However,he discovers that the new cell phone does not offer the features he expected.This scenario illustrates that the _____ of the purchase is less than Jeremy's expectations.

Correct Answer
verified

Which of the following statements is true of the social class system in the U.S.?

Correct Answer
verified

Unlike high-involvement products,low-involvement goods and services are generally associated with routine response behavior.

Correct Answer
verified

Careers often create a _____ for single parents.

Correct Answer
verified

In the context of information searches,explain a marketing-controlled information source.

Correct Answer
verified
Answers will vary.A marketing-controlled...
View Answer

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

Correct Answer
verified

The process by which we select,organize,and interpret stimuli into a meaningful and coherent picture is called learning.

Correct Answer
verified

Explain how cultural influences affect consumer decision making.

Consumers try to reduce cognitive dissonance by justifying their purchase decision.

Correct Answer
verified

Which of the following is an individual characteristic that influences a person's buying decisions?

Correct Answer
verified

Correct Answer
verified

Discuss how personality affects consumer behavior.

Correct Answer
verified
Answers will vary.Each consumer has a un...
View Answer

Sam uses public transport to commute to work.However,he has always wanted to own a car and believes commuting by car will save time.This scenario exemplifies Sam's _____.

Correct Answer
verified

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and the artifacts,or products,of that behavior as they are transmitted from one generation to the next.

Correct Answer
verified
B

Involvement is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Correct Answer
verified

Exam 6: Consumer Decision Making

_____ occurs when consumers change information that conflicts with their feelings or beliefs.

Correct AnswerverifiedShow Answer

Linda usually does not spend much time selecting gifts while buying them.However,when buying a pen for her husband's birthday,she visited several stores and spent a lot of time selecting the pen.This scenario is an example of _____.

Correct AnswerverifiedShow Answer

People in a subculture do not share the characteristics of the broader culture.

Correct AnswerverifiedShow Answer

Perception is the process that creates changes in behavior through experience and practice.

Correct AnswerverifiedShow Answer

The _____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.

Correct AnswerverifiedC

After being influenced by frequent advertisements,Jeremy buys a new cell phone.However,he discovers that the new cell phone does not offer the features he expected.This scenario illustrates that the _____ of the purchase is less than Jeremy's expectations.

Correct AnswerverifiedShow Answer

Which of the following statements is true of the social class system in the U.S.?

Correct AnswerverifiedShow Answer

Unlike high-involvement products,low-involvement goods and services are generally associated with routine response behavior.

Correct AnswerverifiedShow Answer

Careers often create a _____ for single parents.

Correct AnswerverifiedShow Answer

In the context of information searches,explain a marketing-controlled information source.

Correct AnswerverifiedAnswers will vary.A marketing-controlled...View AnswerShow Answer

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

Correct AnswerverifiedShow Answer

The process by which we select,organize,and interpret stimuli into a meaningful and coherent picture is called learning.

Correct AnswerverifiedShow Answer

Explain how cultural influences affect consumer decision making.

Consumers try to reduce cognitive dissonance by justifying their purchase decision.

Correct AnswerverifiedShow Answer

Which of the following is an individual characteristic that influences a person's buying decisions?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Discuss how personality affects consumer behavior.

Correct AnswerverifiedAnswers will vary.Each consumer has a un...View AnswerShow Answer

Sam uses public transport to commute to work.However,he has always wanted to own a car and believes commuting by car will save time.This scenario exemplifies Sam's _____.

Correct AnswerverifiedShow Answer

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and the artifacts,or products,of that behavior as they are transmitted from one generation to the next.

Correct AnswerverifiedB

Involvement is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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C

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Answers will vary.A marketing-controlled...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Answers will vary.Each consumer has a un...
View Answer

Correct Answer
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Correct Answer
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B

Correct Answer
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