Question 1

Which of the following is a similarity between merchant wholesalers and retailers?

Accepted Answer

A)  Both provide form utility.
B)  Both take title to products in the marketing channel.
C)  Both have little input into the terms of sale of a product.
D)  Both get a fee or commission based on sales volume.E) A) and D)
F) B) and C)

Question 2

Unlike multichannel marketing, omnichannel marketing:

Accepted Answer

A)  requires each channel to have its own inventory, processes, and performance metrics.
B)  creates redundancy and complexity in a firm's distribution system.
C)  creates greater customer control over the shopping experience.
D)  requires the construction of multiple and individual supply chains.E) A) and C)
F) B) and C) C

Question 3

A common misconception surrounding both environmental and social sustainability is that their practice increases supply chain costs disproportionately, and therefore should be enacted only when business leaders are willing to act altruistically or for the purposes of good public.

Accepted Answer

A) True 
 B)False

Question 4

Mezzah Bros., a video store that sells DVDs and entertainment publications, stores its products in separate warehouses. Moreover, it uses different modes of transportation to deliver them to customers. This scenario illustrates the _____ functions of Mezzah Bros.

Accepted Answer

A)  transactional
B)  research
C)  logistical
D)  financingE) None of the above
F) B) and D)

Question 5

Which of the following entails the logistical function of intermediaries in marketing channels?

Accepted Answer

A)  Sorting, accumulation, consolidation and/or allocation of assets
B)  Researching about channel members and consumers
C)  Explaining a product's features, advantages, and benefits
D)  Contacting prospective buyers to make them aware of existing productsE) B) and D)
F) C) and D)

Question 6

Which of the following is an advantage for companies that are globalizing their supply chains?

Accepted Answer

A)  It increases the demand for imported products worldwide.
B)  It helps reduce transportation and warehousing costs.
C)  It decreases the length and risk of supply chains globally.
D)  It helps standardize the quality of the products produced.E) All of the above
F) None of the above A

Question 7

Which of the following statements is true of demand-supply integration?

Accepted Answer

A)  It is composed of bundles of interconnected activities that stretch across firms in the supply chain.
B)  It is a system of management practices that are consistent with a ''systems thinking'' approach.
C)  It is focused on integrating the supply-management and demand-generating functions of an organization.
D)  It is used to align supply and demand throughout the supply chain by anticipating customer requirements.E) A) and B)
F) B) and D) C

Question 8

_____ refers to the elements of the composition and appearance of a product that make it desirable.

Accepted Answer

A)  Form utility
B)  Time utility
C)  Exchange utility
D)  Place utilityE) B) and D)
F) B) and C)

Question 9

Which of the following statements is true of agile companies?

Accepted Answer

A)  They increase the complexity of the supply chain.
B)  They use the "push" strategy instead of the "pull" strategy to market their products.
C)  They spend less time than their competitors on activities that create direct customer benefits.
D)  They partner closely with suppliers and service providers to reduce customer wait times for products.E) A) and D)
F) A) and C)

Question 10

DutiLog Inc. is a company that specializes in providing warehouse space and transportation solutions to a diverse group of firms. Given this information, DutiLog Inc. is an example of a third-party logistics company.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is an advantage of supply chain globalization?

Accepted Answer

A)  It helps in delivering products that have highly consistent quality standards.
B)  It provides consistency in transportation service.
C)  It lowers labor rates and material costs.
D)  It reduces competition from domestic suppliers.E) B) and C)
F) All of the above

Question 12

Warehouse space is an example of a third-party logistics company product.

Accepted Answer

A) True 
 B)False

Question 13

Third-party logistics companies or logistics integrators are consulting-based organizations that assess another's entire logistical service needs and provides integrated solutions, often drawing on multiple fourth-party logistics companies for actual service.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is true of the demand management process?

Accepted Answer

A)  It increases costs as it involves serving multiple types of customers who have variable wants and needs.
B)  It can ease pressure on the production process and allow companies to satisfy most of their customers.
C)  It focuses on providing a quick positive response to negative customer feedback.
D)  It involves creating customer-focused plans of action prior to actual purchases being made.E) A) and C)
F) B) and C)

Question 15

Laelle Inc. is a company that sells apparel for women. It recently shut down its physical store and is operating as a completely app-based store now. The app allows users to access the store's products anytime and anywhere using their cell phones, and it also has features that allow users to compare the prices of products across different online stores. This scenario exemplifies:

Accepted Answer

A)  M-commerce.
B)  multichannel marketing.
C)  dual distribution.
D)  a drop and shop program.E) None of the above
F) C) and D)

Question 16

Which of the following statements is true of three-dimensional printing?

Accepted Answer

A)  It is expected to have a negative impact on businesses' carbon footprints and the environment at large.
B)  It cannot be used in industries such as automobile parts, biomedical, and fast food.
C)  It will lead to mass production of standardized goods than custom products.
D)  It will eliminate the need for transportation of finished goods to distribution centers and retailers.E) B) and C)
F) A) and D)

Question 17

Castle Brew Inc., a leading multinational beverage manufacturing company, coordinates with Waste Yard Inc., a waste management company, to devise a strategy that would help in recycling and reusing beverage bottles. Castle Brew Inc. plans to install hundreds of machines that would recycle empty bottles in many locations and provide rewards to those consumers who participate in the initiative. The company believes that this initiative would help protect the environment. In this scenario, Castle Brew Inc. is practicing _____.

Accepted Answer

A)  sustainable supply chain management
B)  outsourcing
C)  mass customization
D)  demand-supply integrationE) B) and D)
F) All of the above

Question 18

How does the supply chain management of the mass production era differ from the supply chain management practiced today?

Accepted Answer

Answers will vary. Supply chain manageme...

Question 19

_____ is a form of distribution aimed at maximum market coverage.

Accepted Answer

A)  Narrow distribution
B)  Intensive distribution
C)  Selective distribution
D)  Exclusive distributionE) B) and C)
F) A) and C)

Question 20

_____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Accepted Answer

A)  A market grouping
B)  A common trade alliance
C)  retailer monopoly
D)  A marketing channelE) None of the above
F) B) and C)

Exam 13: Supply Chain Management and Marketing Channels

Which of the following is a similarity between merchant wholesalers and retailers?

Correct Answer
verified

Unlike multichannel marketing, omnichannel marketing:

Correct Answer
verified
C

A common misconception surrounding both environmental and social sustainability is that their practice increases supply chain costs disproportionately, and therefore should be enacted only when business leaders are willing to act altruistically or for the purposes of good public.

Correct Answer
verified

Mezzah Bros., a video store that sells DVDs and entertainment publications, stores its products in separate warehouses. Moreover, it uses different modes of transportation to deliver them to customers. This scenario illustrates the _____ functions of Mezzah Bros.

Correct Answer
verified

Which of the following entails the logistical function of intermediaries in marketing channels?

Correct Answer
verified

Which of the following is an advantage for companies that are globalizing their supply chains?

Correct Answer
verified
A

Which of the following statements is true of demand-supply integration?

Correct Answer
verified
C

_____ refers to the elements of the composition and appearance of a product that make it desirable.

Correct Answer
verified

Which of the following statements is true of agile companies?

Correct Answer
verified

DutiLog Inc. is a company that specializes in providing warehouse space and transportation solutions to a diverse group of firms. Given this information, DutiLog Inc. is an example of a third-party logistics company.

Correct Answer
verified

Which of the following is an advantage of supply chain globalization?

Correct Answer
verified

Warehouse space is an example of a third-party logistics company product.

Correct Answer
verified

Third-party logistics companies or logistics integrators are consulting-based organizations that assess another's entire logistical service needs and provides integrated solutions, often drawing on multiple fourth-party logistics companies for actual service.

Correct Answer
verified

Which of the following statements is true of the demand management process?

Correct Answer
verified

Correct Answer
verified

Which of the following statements is true of three-dimensional printing?

Correct Answer
verified

Correct Answer
verified

How does the supply chain management of the mass production era differ from the supply chain management practiced today?

Correct Answer
verified
Answers will vary. Supply chain manageme...
View Answer

_____ is a form of distribution aimed at maximum market coverage.

Correct Answer
verified

_____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Correct Answer
verified

Exam 13: Supply Chain Management and Marketing Channels

Which of the following is a similarity between merchant wholesalers and retailers?

Correct AnswerverifiedShow Answer

Unlike multichannel marketing, omnichannel marketing:

Correct AnswerverifiedC

A common misconception surrounding both environmental and social sustainability is that their practice increases supply chain costs disproportionately, and therefore should be enacted only when business leaders are willing to act altruistically or for the purposes of good public.

Correct AnswerverifiedShow Answer

Mezzah Bros., a video store that sells DVDs and entertainment publications, stores its products in separate warehouses. Moreover, it uses different modes of transportation to deliver them to customers. This scenario illustrates the _____ functions of Mezzah Bros.

Correct AnswerverifiedShow Answer

Which of the following entails the logistical function of intermediaries in marketing channels?

Correct AnswerverifiedShow Answer

Which of the following is an advantage for companies that are globalizing their supply chains?

Correct AnswerverifiedA

Which of the following statements is true of demand-supply integration?

Correct AnswerverifiedC

_____ refers to the elements of the composition and appearance of a product that make it desirable.

Correct AnswerverifiedShow Answer

Which of the following statements is true of agile companies?

Correct AnswerverifiedShow Answer

DutiLog Inc. is a company that specializes in providing warehouse space and transportation solutions to a diverse group of firms. Given this information, DutiLog Inc. is an example of a third-party logistics company.

Correct AnswerverifiedShow Answer

Which of the following is an advantage of supply chain globalization?

Correct AnswerverifiedShow Answer

Warehouse space is an example of a third-party logistics company product.

Correct AnswerverifiedShow Answer

Third-party logistics companies or logistics integrators are consulting-based organizations that assess another's entire logistical service needs and provides integrated solutions, often drawing on multiple fourth-party logistics companies for actual service.

Correct AnswerverifiedShow Answer

Which of the following statements is true of the demand management process?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements is true of three-dimensional printing?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

How does the supply chain management of the mass production era differ from the supply chain management practiced today?

Correct AnswerverifiedAnswers will vary. Supply chain manageme...View AnswerShow Answer

_____ is a form of distribution aimed at maximum market coverage.

Correct AnswerverifiedShow Answer

_____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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C

Correct Answer
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A

Correct Answer
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C

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Correct Answer
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Correct Answer
verified
Answers will vary. Supply chain manageme...
View Answer

Correct Answer
verified

Correct Answer
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