A) LinkedIn.
B) YouTube.
C) Twitter.
D) Facebook.
E) Yahoo.
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Multiple Choice
A) users/members.
B) unique visitors.
C) visitors.
D) fans.
E) vloggers.
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Multiple Choice
A) Google.
B) Facebook.
C) YouTube.
D) Twitter.
E) LinkedIn.
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Multiple Choice
A) social network.
B) gaming website.
C) electronic medium.
D) social medium.
E) feedback medium.
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Multiple Choice
A) complete thought process;fragmented group of ideas.
B) sequential journey;single entry.
C) single entry;sequential journey.
D) personal side of the user;formal presentation.
E) long narrative;block of text.
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Multiple Choice
A) LinkedIn keeps track of business trends and "breaking news."
B) LinkedIn provides a way to integrate all of one's social networks into a single,comprehensive news feed.
C) LinkedIn provides a forum for discussion about the difficulties and stresses of the job market.
D) LinkedIn provides a forum to create a conversation between large companies and their employees.
E) LinkedIn is a platform for professional networking and job searching.
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Multiple Choice
A) UGC is published where it is accessible to the public.
B) UGC must show a sequential journey through posts made by a user.
C) UGC is intended for commercial profit.
D) UGC includes personal e-mails.
E) UGC is limited to text-only,280-character maximum posts due to the limited bandwidth of Internet service providers.
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Multiple Choice
A) a website where users may create a personal profile,add other users as friends,and exchange comments,photos,videos,and "likes" with them.
B) a website that enables users to send and receive short messages up to 280 characters long.
C) a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople.
D) a video-sharing website in which users can upload,distribute,view,and comment on videos.
E) a website that enables online customers to use their collective buying power to take advantage of deeply discounted prices for a product or service each day.
Correct Answer
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Multiple Choice
A) gross page views.
B) the average page views per visitor.
C) average website hits.
D) the average website view rate.
E) the overall interaction rate.
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Multiple Choice
A) laptops
B) text messages
C) social media campaigns
D) wearable technologies
E) connected cars
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Multiple Choice
A) digital thread
B) conversation
C) amateur discussion
D) discussion pool
E) information superhighway
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Multiple Choice
A) a cover image
B) Facebook page posts that appear in the News Feed of those who have "liked" the page
C) the number of people who saw a specific post
D) the ability to "tweet" a comment on an ad a firm has posted on its Facebook page
E) the number of people who clicked the "Like" button
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Multiple Choice
A) Facebook
B) Pinterest
C) Groupon
D) Pandora
E) StuffDOT sees no "direct" competitors.
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Multiple Choice
A) links unique visitors and new products.
B) monitors registered users.
C) evaluates brand awareness.
D) ties actual sales revenues to the cost of the ad.
E) links brand buzz and consumers' emotional connections to the brand.
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Multiple Choice
A) having employees perform spot checks on posts.
B) using social media management tools like TweetDeck.
C) creating their own Twitter account and seeing what "followers" say on Facebook.
D) recognizing that posts are too brief to allow for a substantive mention of their brand.
E) employing outside search services such as Google and Bing.
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Multiple Choice
A) UGC is published on a publicly accessible website and created by end users.
B) UGC includes reposting an article found in a newspaper or magazine without editing.
C) UGC is consumer-generated by an individual outside of a professional organization.
D) UGC shows a significant degree of creative effort.
E) UGC is not simply e-mail,but is published on a publicly accessible website.
Correct Answer
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Multiple Choice
A) the work of William Gibson,who coined the term cyberspace.
B) the implementation of ideas found in science fiction films and books.
C) the proliferation of interlinked smartphones,tablet devices,sensors,sophisticated algorithms,databases,and other elements.
D) Steve Jobs,the late visionary CEO of Apple,Inc.
E) the researchers at Xerox Palo Alto Research Center (PARC) .
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Essay
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Multiple Choice
A) power tools
B) financial services
C) cars
D) deep sea diving vacations
E) blenders
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Multiple Choice
A) fan rate.
B) liker rate.
C) reader rate.
D) active receiver rate.
E) interaction rate.
Correct Answer
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