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Exam 14: Exploring Social Media and E-Business

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Question 81

Multiple Choice

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Forrest is considering moving his business from a bricks-and-mortar and online establishment to a purely e-business.He is considering this move because the bricks-and-mortar business is not receiving sufficient foot traffic to keep it operational,but the online operation is creating significant revenues.By moving his inventory to an industrial building,customers that still want to pick-up merchandise in person may do so,but he will save on the expenses associated with curb-appeal.He believes he will also be able to operate the business with fewer people and,when closing time comes,can turn off the lights,close the door and leave,but orders can still be placed due to the 24-hour nature of the Internet.Based on the information given,what is the primary environmental force moving Forrest away from a bricks-and-mortar establishment to a purely e-business?

A) External environmental forces
B) Green IT forces
C) Internal environmental forces
D) Financial environmental forces

E) A) and C)
F) A) and B)

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Question 82

True/False

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Webinars are a social media tool used most often to sell to other businesses.

A) True
B) False

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Question 83

Multiple Choice

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Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

The cost to create and distribute photos,videos,and podcasts should be a consideration when deciding to participate in media sharing.

Data mining refers to searching large amounts of data looking for useful information.

The Wall Street Journal's online edition is not provided free to Internet users.Therefore,the primary revenue stream for this online version is probably

Millennials are tech-savvy digital natives born after 1990.

When HP Computer allows workers in a foreign country to provide technical assistance to its customers,it is engaging in

Engaging customers in product development is a recognized use of social media.

Creating a website so that customers can search for information instead of calling the company's offices and speaking to a customer-service representative is an e-business strategy designed to increase profit by

Which of the following is a website that allows a company to share information about products or services?​

Flickr would be considered a social gaming site.

___ is a general,broad term used for software designed to infiltrate a computer system without the user's consent.

Compare podcasts and social games as social media opportunities for businesses.Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?