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Goods are material items or products that customers will buy to satisfy a want or need.

A) True
B) False

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Jennifer is writing a paper and she must determine which of Porter's three generic strategies The Museum Company has implemented.Jennifer finds out that The Museum Company offers specialty products found only in museums around the world to affluent customers.What would Jennifer determine The Museum Company is using as its generic strategy?


A) broad market, low cost
B) narrow market, high cost
C) broad market, high cost
D) narrow market, low cost

E) C) and D)
F) B) and D)

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Which department maintains policies, plans, and procedures for the effective management of employees?


A) sales
B) operations management
C) accounting
D) human resources

E) A) and B)
F) B) and D)

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The banking industry has implemented several competitive advantages including ATMs, online bill pay services, and electronic statements.Of course, these competitive advantages were quickly duplicated by any competitor that wanted to remain in the banking industry.These were all examples of which competitive advantage?


A) acquiring new technology products and services
B) hiring new employees
C) reducing expenses
D) gaining invaluable feedback from customers

E) A) and D)
F) All of the above

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Businesses rarely need to update business strategies as the business environment remains relatively stable.

A) True
B) False

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What is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making?


A) supplier's intelligence
B) social intelligence
C) employee intelligence
D) business intelligence

E) A) and B)
F) A) and C)

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Buyer power is included as one of Porter's three generic strategies.

A) True
B) False

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The business decisions made by the finance department include investment data, monetary data, and reporting data.

A) True
B) False

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If you were thinking about a home theater system, which of the following represents the process?


A) the DVD player, DVD movie, speakers, TV, and electricity
B) playing the movie including the audio through the speakers and the video on the TV
C) a message stating that the disk is dirty and cannot be played
D) spinning the disk to play, pause, rewind, or fast forward

E) All of the above
F) C) and D)

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Which of the following represents a typical supply chain?


A) company - customers - suppliers
B) company - suppliers - customers
C) suppliers - company - customers
D) suppliers - customers - company

E) None of the above
F) All of the above

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The chief knowledge officer is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives.

A) True
B) False

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Which of the following is not considered a category within the primary value activities in a value chain analysis?


A) inbound logistics
B) firm infrastructure
C) operations
D) service

E) C) and D)
F) A) and B)

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Which department records, measures, and reports monetary transactions?


A) sales
B) operations management
C) accounting
D) finance

E) B) and C)
F) None of the above

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Where would you categorize strengths in a SWOT analysis?


A) internal, helpful
B) internal, harmful
C) external, helpful
D) external, harmful

E) A) and C)
F) B) and C)

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Susan is an executive at Equity Title where she is responsible for collecting, maintaining and distributing knowledge for the company.What is Susan's role at Equity Title?


A) Chief Knowledge Officer (CKO)
B) Chief Technology Officer (CTO)
C) Chief Information Officer (CIO)
D) Chief Security Officer (CSO)

E) B) and C)
F) A) and B)

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Top managers use predictive analytics to define the future of the business, analyzing markets, industries, and economies to determine the strategic direction the company must follow to remain profitable.

A) True
B) False

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The sales department needs to rely on information from operations to understand _________.


A) inventory
B) customer orders
C) demand forecasts
D) All of these are correct.

E) A) and B)
F) A) and C)

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What includes support value activities and primary value activities and is used to determine how to create the greatest possible value for customers?


A) supplier power
B) operations management
C) Porter's Five Forces Model
D) value chain analysis

E) All of the above
F) None of the above

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When evaluating the value chain, which of the following is included in the support value activities?


A) inbound activities
B) marketing and sales
C) firm infrastructure
D) finance and sales

E) B) and C)
F) A) and D)

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What is data converted into a meaningful and useful context?


A) competitive intelligence
B) information
C) buyer power
D) first-mover advantage

E) A) and B)
F) A) and C)

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