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The department within a company that performs the function of selling goods or services is called ________________.


A) Marketing
B) Sales
C) Finance
D) Operations Management

E) B) and C)
F) None of the above

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If you were thinking about an oven as a system which of the following represents the output?


A) The uncooked food.
B) The cooked food.
C) A light indicating that the oven has reached the preheated temperature.
D) The oven running at 350 degrees for 20 minutes.

E) A) and B)
F) All of the above

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What is a competitive advantage?


A) A product that an organization's customers place a lesser value on than similar offerings from a competitor.
B) A feature of a product or service on which customers place a lesser value than they do on similar offerings from a supplier.
C) A service that an organization's customers place a lesser value on than similar offerings from a supplier.
D) A feature of a product or service on which customers place a greater value than they do on similar offerings from competitors.

E) A) and C)
F) B) and C)

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Inbound logistics and operations are part of the primary value activities.

A) True
B) False

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The chief knowledge officer is responsible for (1)overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives.

A) True
B) False

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Updating business strategies is a continuous undertaking as internal and external environments _______.


A) Become less competitive
B) Remain stagnant
C) Rapidly change
D) Become more consistent

E) All of the above
F) B) and D)

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Information technology can enable departments to more efficiently and effectively perform their core ____________.


A) Facts
B) Feedback mechanisms
C) Business operations
D) Media issues

E) A) and D)
F) None of the above

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Rivalry among existing competitors refers to the ability of buyers to affect the price they must pay for an item.

A) True
B) False

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Michael Porter defined the Five Forces Model and the potential pressures that can hurt sales.Which of the following is not one of the potential pressures that can hurt sales?


A) Suppliers can drive down profits by charging more for supplies.
B) New market entrants can steal potential investment capital.
C) Substitute products can steal customers.
D) Competition can steal customers.

E) All of the above
F) None of the above

Correct Answer

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Feedback is information that returns to its original transmitter and modifies the transmitter's actions.What would the original transmitter include?


A) Input,Transform,Output.
B) Input,Transform,Outnumber.
C) Output,Input,Performer.
D) Input,Process,Transform.

E) All of the above
F) A) and B)

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Product differentiation occurs when a company develops unique differences in its products or services with the intent to influence demand.

A) True
B) False

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If you were thinking about a washing machine as a system which of the following represents the process?


A) The dirty clothes,water,and detergent.
B) The clean clothes.
C) The wash and rinse cycle.
D) The light indicating that the washer is off balance and has stopped.

E) A) and C)
F) All of the above

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C

Buyer power is the ability of buyers to affect the price they must pay for an item.

A) True
B) False

Correct Answer

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True

If you were thinking about a home theater system which of the following represents the inputs?


A) The DVD player,DVD movie,speakers,TV,and electricity.
B) Playing the movie including the audio through the speakers and the video on the TV.
C) A message stating that the disk is dirty and cannot be played.
D) Spinning the disk to play,pause,rewind,or fast forward.

E) C) and D)
F) None of the above

Correct Answer

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What is information collected from multiple sources such as suppliers,customers,competitors,partners,and industries that analyzes patterns,trends,and relationships for strategic decision making?


A) Supplier's intelligence.
B) Social intelligence.
C) Employee intelligence.
D) Business intelligence.

E) A) and D)
F) A) and C)

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There are many challenges to changing doctors,including transferring medical records and losing the doctor patient relationship along with the doctor's knowledge of the patient's history.Changing doctors provides a great example of switching costs.

A) True
B) False

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True

Competitive intelligence is the process of gathering information about the competitive environment,including ________.


A) Competitors' employees
B) Competitors' differentiated processes
C) Competitors' plans
D) All of the above

E) A) and C)
F) All of the above

Correct Answer

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Which of the following offers an example where Porter's five forces are mostly strong and competition is high?


A) A dog walking business.
B) A ski resort.
C) A professional hockey team.
D) All of the above.

E) A) and D)
F) B) and D)

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Compare Porter's three generic strategies.

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Organizations typically follow one of Po...

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Which of the following statements is true?


A) IT equals business success.
B) IT equals business innovation.
C) IT represents business success and innovation.
D) IT enables business success and innovation.

E) B) and C)
F) None of the above

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